It has been mentioned that in any company, the customer is always king. Without your loyal clients, your business could easily lose substantial profits. Because of these, your company should show their customer-focus in a memorable way. One way to do this is by giving them a plastic loyalty card by way of showing appreciation for their loyalty. Such a card can offer them more value for their money, by letting them avail of free items, bonuses, and even discounts every time they buy or hire you. This plastic card needs to be designed effectively before distribution, however. Not only with those cards reinforce the image of your company, they will also be a marketing tool your customers will always have with them.