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Plastic Membership Cards For Your Business's "Shoppers Club" - Plastic card

Plastic Membership Cards For Your Business’s “Shoppers Club”

By 2009/07/16Membership Cards

Customers love to feel special. Why not take advantage of this desire to create an exclusive club within your customer base? Call it what you want, this “shopper’s club” requires special plastic membership cards and offers all kinds of “members only” discounts and promotions. In this article, we’ll present some information about the benefits of a plastic membership card program in your UK business.

Get Creative with Membership Cards

Think about custom membership cards as one-on-one marketing devices. When you single out your best customers to receive plastic loyalty cards, you’re actually doing some very cost effective marketing. If you’re set up to instantly issue a custom plastic card to any customer who wants one, it’s practically certain you’ll increase both traffic and sales. The whole point is to make your customers feel special and privileged. At holiday time, everyone wants a turkey right? Well, wouldn’t you feel great if your “VIP club” card qualified you to buy a turkey at a ridiculously low price like .39 US per lb. while other customers were paying .99?

Why Not Consider Key Tags for Your Membership Program?

As long as you’re going to spend money on plastic card printing, why not include key tags as well. Key tags are as effective as plastic ID cards because they’re highly visible marketing devices. Key tags can be encoded with OCR or bar codes to make them scannable by modern cash registers. And since it’s likely for the customer to have their keys in hand while they’re checking out, it’s very easy for them to remember to present their key tag when it’s needed.

Plastic membership cards and companion key tags are great ways for business owners in the UK to create an exclusive “club” within their customer base that offers rewards and discounts to those customers who most deserve them.

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