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Membership Cards Keep Your Clients Coming Back - Plastic card

Membership Cards Keep Your Clients Coming Back

By 2009/04/24Membership Cards

Loyalty Programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior-behavior which is potentially of benefit to the company initiating the program.

In marketing generally, and in retailing more specifically, a Loyalty Card, Rewards Card or Membership Card is a plastic or paper card, visually similar to a credit card that identifies the card holder as a member in a loyalty program.. Small keyring cards, known as KEYTAGS which serve as key fobs and are often used for convenience in carrying and ease of access.

Originated by companies such as Sam’s Clubs, Costco, and leading supermarket chains, the loyalty card/keytag has been synonymous with loyal, return client business. Card Solution companies like Signature Card have allowed this printing expertise to become available to every retailer who wishes to implement a loyalty-membership program.

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