Loyalty cards have really taken over the marketplace. Easy to get, easy to use, easy to accumulate reward points, discounts and special offers. Customers use them at the grocery store, book store, pharmacy, movies, retail stores, shoe stores, and the list goes on and on. Operating off a barcode or scanner, these easily accessed custom plastic cards create a participatory environment between customers and the retailer. They are also used frequently upon every trip because all customers want to build up those points and receive the discounts and special offers that come in the mail, via email, or on the spot. Loyalty cards need to be durable and easily identified so design and color are important, but the most important feature is the loyalty reward.