What is the name implies membership card. They are used in the marketing and use of design activities to maintain a loyal customer’s business.
The best way to explain the loyalty card market to describe some of the activities, you may be familiar already.
1. The “discount card” a good example of Costco membership card campaign: The discount card activity. Customers paid $ 50 annual membership to shop at Costco stores and their discount prices. Barnes and Noble has a program similar to the first customer to $25 to the dollar membership card with the customer in the store recommended a 10% discount on all purchases paid.
2. Dianka Activities: Second Cup coffee shop has many years of the “points card” campaign, with the old punch card system, all customers buying coffee stamp or punch cards and their changes after a certain number of punches customers get free coffee. Today’s version is just over the card terminal, it records the number of visits or coffee purchased.
3. Sports Card Currency: Wal-Mart shopping good example of the drug, with each point, and then buy eligible to receive the money, can be used to purchase goods and services, the amount of “Easy Card Campaign. “. Canadian Tire has many years of the transformation program, and use their money to buy Canadian Tire customers.
When all is said and done, the concepts are interchangeable, there is a real gift card that has changed. Rather than cross-card transactions credit card, loyalty card, credit cards and visits, oil changes, hair cuts, massage session, goods purchased, or distributed any amount you choose to encourage customers to return to your business . Loyalty card set of huge benefit: they, as walking billboards. Warning, though: owners must remember to keep the loyalty marketing strategy is simple (KISS).
Warning: If your employees understand your loyalty to the strategic interests of large chance that your program can easily fail. Allows customers to return, are easy to identify the benefits achieved. This will help improve the login window.
While loyalty marketing can be very successful, we know from personal experience, many owners have helped to implement credit card marketing activities, marketing, real profits in the credit card gift card.
Why are credit card marketing program … appropriate?
* Help you increase your customer base
* To help you keep your customer base existing
* You can increase your average sales amount (ticket price)
* Can be kept in the stores, because they can be used instead of a refund
* Please “upgrade” to the meaning of the card over the United States
* More secure than the “certificate” – which means that counterfeiting case
* Like for mobile advertising business – walking billboards
* Recharge
* Please purchase your customer is very convenient
* For a competitive advantage in your
* Is in North America, one of the most popular items
These are just some reasons why every business should consider their loyalty and business / or gift cards. Why are the 95 major retailers have loyalty card and gift market, so% of “profit” reasons. The cards make the company more money – period. You might like this trend is growing captalize!