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Jan 07
0

Membership card in retail store applications

By | Membership Cards | No Comments

Membership card is a way through a special incentive to improve the customer shopping frequency and amount of each purchase to increase customer sales model.Plastic card in Retail enterprises first appeared when the membership card. All the major card-issuing retailers focus on expanding the number of promotions that a large number of development through a variety of card holders to retain customers, expand market share. In order to increase market share for the purpose of competition, control of both the card-issuing retailers a lot of client resources to apply for membership card from the cardholder’s personal basic information collected to start the customer information database can be established. In addition to the customer when applying for membership cards of individuals collected basic information such as name, ID number,  age, occupation, address and other information, through computer and network technology. In the system can also obtain more information such as every cardholders of transaction records, spending habits, maintenance records, complaint records and all other relevant information. These data rely on traditional manual collection of information is fundamental information processing can not be solved requires the help of modern information technology to store the body 05 through the system, the supermarket’s cash registers and other consumer time to collect customer data.


Membership Card Function
Retailers looking for a few years ago the low-cost service platform to the sub-groups of customers. And then to the current “members competition.” A little membership card. In the end to how much energy? Membership card with the common several functions:
Customer retention: Some retail companies in order to feedback and always retain a number of surrounding communities, customers do not set any threshold of membership only need to fill out a form to the customer can receive a membership card, such as “family membership card ten cheap” category membership card. accumulated according to the consumer the amount the customer can enjoy the preferential treatment of different levels, such as drug stores or discount for members enjoy special member price. and the bonus points accumulated, such as supermarkets.
To earn the “reputation”: Some retail chain enterprises, especially large crowd for a special group for the “no name nor for the village,” the discount card, such as “minimal needs card” love card “and for the low- the various income groups membership card. are complimentary to these special customers.
Value-added services: the majority of retail enterprises have adopted competitive membership. “Hair card, playing a little off,” the Member Services can not meet the needs of consumers. Some retailers for in-depth development of its members to receive benefits and value-added services to members such as Guangzhou Nepstar pharmacies to the first Friday of each month at members as a member to play in this eight-day purchase of medicines discount for an offer and by the cumulative scores of credit, plus discount, members also enjoy the Sea King has been sent to the health manuals and “Fashion Care” guide.
Segment customer groups, “stuck” Customer: breakdown of the membership card customer groups main purpose is to refine the service to service a step further, such as pharmacies longevity cards”for the elderly. “

Jan 05
0

how to design business card?

By | Business Cards | No Comments

Basic structure of business cards
Usually in the design of a business card, form, color and pattern are in accordance with CI manual or letterhead design; size and shape of the size of regular cutting with the wallet; content by thecustomer to decide. In order to design unconventional, should be more to play with the idea of originality and vitality, so different from the traditional design business card. Although the performance of business card design approach for the industry,demand point of view, or customers vary; but the screen materialgenerally constitute some of these materials is an important element of business card design, known as business card design for the elements.

1, the graphical content:
Illustrations (such as micro-or decorative patterns)
Logo (logo design or text form)
Brand name (product standard fonts, also known as text ortrade marks of synthetic text)
Jewelry box, shading (landscaping layout, set off topic)

2, text:
Company Name (including full name of company and business projects)
Slogans (the performance of the full phrase corporate style)
Names (English title, name)
Contact information (in English address, phone, mobile phones, pagers, fax number)

3, and other related content:
Color (hue, value, chroma mix)
Layout (text, graphics overall order)

These are business card design elements, each with a different mission and role. The strength of these materials if their dispersion, acting alone, can not play to full effect; therefore, how these elements to maintain links to play the role of a unified message, that is, the important work of choreography, the work schedule can be said to constitute the elements of Visual unity of design; but the feeling of the United States alone, is meaning less arrangement of elements of the presentation, to be able to beautify the layout, and assigns the function of visual order, is the real purpose of scheduling.

Jan 02
0

Smart Card Marketing Solutions

By | News, Smart Cards | No Comments

“The global smart card market is some new trend, while China is also actively follow up. “ in the February 27 “China International Smart Cards and Smart Label Exhibition and User Conference“press briefing, President of Asia Pacific Smart Card Association, said GregPote : “China’s smart card and information business is booming, the bank card EMV (EuropayMastercardVisa) migration and the relevant government departments on the medical and public use of smart ID cards, smart cards global new trends havestarted in China, which China’s smart card technology and systemsdevelopment industry is undoubtedly a big opportunity. “

China’s smart card business is the development of smart cardproduction center that we will actively follow up. Smart card production center, specialized in the ISO international standard-size PVC cards, smart cards and applications solutions, andadvertising design and printing. The company product range, good quality, excellent price and perfect after-sales service for the purpose of winning the trust of customers and support. Its products are widely used in public transportation, finance, telecommunications, post and taxation, health care, insurance and other fields, and exported to Hong Kong, Singapore, United States, Australia and other countries and regions, in order to ensure the technology, quality, market leading The company by introducing foreign advanced coding facilities, to strengthen security measures and improve the IP card production speed and quality, which has made a number of cooperation with the telecommunications company.

“Customer first” is our plastic cards company consistent aim, it is in this “dedication to customer service “mentality of the implementation, our company has introduced a series of high-quality products and services tosatisfy customer needs.

Dec 29
0

Membership cards and VIP cards Applications

By | Membership Cards | No Comments

Refers to common identification card, including shopping malls, hotels, fitness center, restaurant and other consumer sites membership certification. Membership card in a timely manner the company produced a large number of other card products.

Membership cards, Full color VIP cards can increase customer willingness to buy, build customer loyalty.
Membership card includes many forms, from the level on points, with a membership card (red card), membership card (green card), membership card (blue card), a common membership cards, discount cards, VIP cards, membership cards areregistered, Member Cards. Their use is very extensive, involvingthe need for identification as long as the place to be used inidentification cards, membership cards. For example, schools, clubs, companies, institutions, organizations and so on. fabrication

Introduction membership card application system.
Membership services is now a popular service management model, which can improve customer retention rates and improve the enterprise customer loyalty. Many service industries have taken such a service model, it can be seen in all sectors of the figure of membership, membership in the form of most of them also showed membership card.

Membership card system in general by the membership cards, membership cards, reading and writing equipment, membership card management software composition. Card type generally Photo Id cards, metal cards, Smart card,Magnetic stripe card,RF card several.

Membership card reader device that corresponds to a magnetic card reader, IC card reader, radio frequency card reader several.The management software will have different according to eachcompany to prepare for their own business management system.Different business enterprises according to their own situation should be to choose a different card management, common Plastic Cards is the easiest way to a management, no other equipment on it. Other cards are generally in the following ways:

Making membership card -> a membership card -> customers to use-> Administrative, Billing -> statistics and output reports

Get your own membership card? go to http://www.plasticcardonline.com/ rignt now!

Dec 27
0

Origin of business cards

By | Business Cards | No Comments

Business Cards originated in the exchanges, but exchanges of civilization, because the  card can not be separated text. Primitive society there is no business card, then sparsely populated, it is difficult to survive, few contacts, text has not yet officially formed. Early Jieshengjishi exists only within the same tribe, the tribe and other tribes no contacts. Slave society, there has been a simple text, but also no card. Slave economy has developed, people are fixing most of the land, slaves had no right to education; a small amount of hereditary slave owners, the rule of the formation of small groups, due to long-term change is not ruling circle, along with literacy is not in general, nor the conditions for the formation of business cards. Card first appeared at the beginning of feudal society. Warring States Period, China began to rule in a centralized country, with iron and other advanced production tools used to develop economy, to promote cultural development, as represented by Confucius and other Confucian Schools in contending scene. Countries are committed to expanding territory, support and disseminate their own culture, war, a large number of new aristocracy.

Qin Shi Huang unified China in particular, began a great reform, unified national language, packet of Princes. Xianyang, China has become the center of dysfunction Beijing Wang will report on his work at regular intervals, Princes and the court to narrow the gap between those in power relations, often in touch with friends is also inevitable, then began to appear early business cards “Ye.” The so-called “Ye” is the name of the visitor, and other introductory text written on bamboo or wood (the paper was not invented), as to be introduced to meet a visitor instrument, which is now in the cards. Cards found in the Western Han Dynasty when the history books as “Ye.” Historical records: “Ye, Yi told too. Books to his name in the Yi were also reported Suozhi.

Tang and Song Zhaowen people go Outback, but also take a Baixia hi, Baixia in pen and ink, handwritten on the spot Qing Dynasty. Mingtie printed, handwritten Mingtie less, unless the owner is a great calligrapher who wish to show off. Baixia also the heritage, the Late Qing Dynasty Baixia make very fine, Department of wood or lacquer tray boxes, painted landscapes Figures, this elegant Palace Museum collection Baixia beautiful, high value of appreciation. to the Ming Dynasty, the rulers of the imperial examination system followed the Tang and Song dynasties, and to the common people, reading has become generally the only way to improve the living, literacy along with a significant increase in people. people the opportunity to increase communication, the students see the teacher, a minor official handed him see a high official should first introduce themselves, “Mingtie”, that is, when the Tang and Song “door-like”. “Mingtie” At this time only with the “name” the word has anything to do, the Ming Dynasty “Mingtie” rectangular, usually seven inches long, three inches wide, post delivery person’s name to be filled with the post surface. If delivery to the elderly or the supervisor post “Mingtie” bigger names on the books, “Mingtie” big names on that humility, “Mingtie” will be considered on the proud name of the small. Qing dynasty was officially a “business card” call.

Qing Dynasty was China’s feudal society the end, due to the continuous invasion of the West, increased contacts with the outside world, and foreign trade has also accelerated the popularity of business cards. Qing card, began to develop small, especially in official circles, the official use of the larger small business card to show humility , great use of smaller government to show the status of the card. Sometimes, celebrity card will be used. Qing Dynasty, Zhejiang Yinxian lifts Xu Shidong local officials attended the banquet and learned that someone had used his card to intercede with government offices favoritism Fortunately, to see through. other squires celebrity card, but also probably the case.

Get your business card ,visit http://www.plasticcardonline.com/Business-Card.html

Dec 20
0

What’s the power of membership cards in business

By | Membership Cards | No Comments

Currently, the membership of the promotion model is widely used, large department stores, hypermarkets small boutiques, tea shops, and has been gradually accepted by the majority of consumers. But the membership card is really attractive to consumers? What’s the power of Membership card in  promotions?

Think about the following questions:
(1) Select a store to brief its membership.
(2) cited membership card promotions possible problems
(3) membership card promotions in the end have no effect? Why?
(4) how to play a greater role membership card?

1, Membership cards flooded. Almost all stores now issue their own membership card, open the wallets of consumers, you will easily see the different sizes, different forms of the major business of the membership card, from department stores, specialty store to the supermarket various retail formats, from clothing, footwear, household appliances to cosmetics and other goods, membership cards everywhere. The investigation has shown, however, only 30% of consumers agree on the membership card expressed. Obviously, we all gradually evolved into the relative issuing “no card”, membership cards have been flooded to the point, the true meaning behind the membership card to be buried out.
Low levels of membership card sales operations. The implementation of the current retail sales of most of the membership card to stay at a low level operation of the state, the lack of a complete set of marketing programs, ignoring the extended out from the membership-based business-oriented features and differentiation of marketing orientation, can not satisfy target customers needs. One is too low performance of the role of superstition. Despite the introduction of cheap sales of the current membership system retailers winning magic, but in the case of a limited number of members, retailers, suppliers of products to set the price too low, breaking the existing price system suppliers to retailers, suppliers face the risk of losing, it is difficult going. The second is the marketing performance of the lack of features. Retail services provided on the majority of members remain in the discount points, and participate in promotional activities, projects, marketing the single, the lack of features, which remain in the price level and the practice of short-term interest easily imitated by competitors, not only will lead to vicious competition within the peer, the important thing is the ultimate still lost the trust of customers.

2, The membership card promotions can establish a stable customer resources and long-term relationships with customers, the membership model is the business customer management to maintain long-term trading relationship with customers and develop a more successful relationship marketing model. In USA, most consumer purchasing power is not very strong, mainly to consumers to buy goods cheap, In other words,Membership cards is like discount cards, you can pull the customer, and this is certainly, through the points for rewards, sometimes the consumer to purchase something in exchange for points is also not uncommon phenomenon. Now a lot of ways that are membership-based marketing. As integration increases, the more discount incentives, consumers are more willing to give up your products, choose other products, and start from zero points.

3, To firmly establish the member as the center of the retail concept.Retail organizations in the retail concept is the guiding ideology of the retail operations, which represents the starting point of retail activities, retail activities to achieve the purpose of program. Retail stores to appeal to its members, they must establish the member as the center of the retail concept. The membership card can circle around the hearts of consumers, the key is to see whether consumer spending from the membership card in the real benefit.Survey data show that consumers expect stores There are three: First, access to the satisfaction of the goods; the second is to get good service; Thirdly, it is a comfortable shopping environment.Consumption specific to the membership card, the content is down to these prices, time, service, etc., only the maximum retailers to meet customer needs, the most thoughtful service to consumers, provide the most comfortable shopping environment for consumersthe real from the price, time and services and other aspects of income, membership card sales have foundation and vitality. If Suning by various special membership cards to buy goods is the price for consumers to benefit content; the States United States the development of membership, the introduction of extended opening hours and home services, for the consumer time and services to benefit content. Only to meet the real needs of members for the purpose, continue to innovate and go beyond, to the members closely unite around the retailer.

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Dec 16
0

How to Make Metal card?

By | Metal Cards, News | No Comments

Metal Card Materials: copper, gold, silver

Metal card (Gold, Silver): sub-ink corrosion  card and the two type processes.
Ink ink the Gold card is the graphics directly on the screen from thesubstrate, and then the bump effect and couplers Gold plating out.
Corrosion of the substrate will be directly in the card is the graphicsand the bump effect Gold corrosion out of the final fineness byplating Gold plating will come out.
Commonly used in the production process: matte with spot colorshading the end of electrophoresis, electrophoresis colored outlets and gold-plated laser shading, gold-plated small outlets, coatedwhite, silver plated, gold plated matte shading and so on.

Metal card production process specifications:
1. Size: There are three commonly used, 85mm × 54mm, 80mm × 50mm, 76mm × 44mm, can also be produced according to customer size and shape of the contour of other cards. (However,an additional calculation of the price)
2. Thickness: The thickness is commonly used in 0.35mm, but also can be 0.25mm, 0.30mm, 0.40mm and so on.
3. colors: words and images can be convex gold effect, you can also color printing by the computer after the package Phnom Penh /Silver, but also can color Gold.
4. lace: lace from my library, select the company, but also any design.
5. Shading: Shading in my library, select the company (or samplecard), such as grinding grain / wove / flash patterns, etc.
6. Encoding: India can be divided into code (also called levelcode), corrosion convex code, corrosion Au yards, playing bumpcode. Convex code will appear broken code, you can skip the “4. ”
7. Gold Signature card write article can be a normal sign.

8.Metal card offen using discount card.

See more metal cards,go to http://www.plasticcardonline.com/Metal_cards.htm

Dec 13
0

Smart card printing and security

By | News, Smart Cards | No Comments

IC card /smart card as an important information medium, the surface of the security processing system as a whole, an important part of distribution management need to be seriously considered. Surface of the card technology to address the underlying color pattern is printed. IC card, most of the surface pattern printed by offset lithography process. Offset printing process in the plastic surface characteristics, not only cards with artistic appreciation and collection, more importantly, it greatly increased the production of precision, specificity and complexity increase the difficulty and risk of forgery. Some simple color patterns, security ink printing text or also the use of screen printing. In addition, may also have some special signs, such as fluorescent security image printing, print color marking, laser engraving and signature images, micro-line technology, complex holographic image tags, borders and security background of micro-structure.

At present, the color  PVC card has universal application. It not only can a different color photo, name and other personalized information printed on the card, plastic card and have changed the function of a single, easy to fake, easy to damage, easy to open plastic, no water, and other defects, the formation of the second floor now combined firm, waterproof, image effects, versatile features, and can adopt face recognition and attendance, access control, consumer and other functions in one. The production of PVC color portrait card, there are two, one is to use thermal transfer-type card printer to print directly on blank card surface, the higher the cost; the other is a color inkjet or laser printer to print to the content special PVC film base, in the laminated method, after pressing, punch, punch cards produce a finished product.

IC cards to enhance security effectiveness, and now there are multiple invisible optical cards, it is a hole with a clear optical cards and barcode cards clearly significant improvements in its structure, including card-based, calendar card,joint coatings, the information layer, protective layer , invisible layer and film. Kaji generally use PVC, ABS, PET and other plastic material, connected with a PVC coating materials generally, is a special material, which can be powdered material layer and the card-based information materials firmly together, and completely through. Information layer is mainly used toner, the optical properties of infrared absorption properties vary greatly with the card-based materials, and even compared to the contrary. Thin protective layer can be made of PVC material, and its role is to protect the information layer and the connection from hidden layer of coating. Hidden layer can be good for infrared transmission, while the low rate of visible light through the material, such as invisible ink, with deep color infrared light transmission PVC films. Its role is composed of the information point in the invisible layer of the area below the cover, making visual can not be found, in order to achieve the purpose of stealth. PVC film coating can be used, its role is invisible layer of protection is not exposed in the outermost layer, thereby enhancing the wear resistance of the card.

Multilayer optical card making invisible ordinary materials available at the time, prepared by the laser printer will print the information directly in the card-based materials, and finally by the heat lamination process will be pressed into the card layers of materials that form a security card. The card not only because of hidden layers of information can not be observed by the naked eye has better security information security effect, but also wear-resistant, anti-bending ability, reader stability, the convenience and low cost.

Nov 17
0

How to design business cards

By | Business Cards | No Comments

The basic concept is to design a collection of  elements  in a field, place the role of each other; this effect in a known background in a message to convey, through the elements within the design after adjustments and subtle visual processing, whichkey message was conveyed. Basically, these elements are the fonts, logos, illustrations combination with black, white and color of the dominant effect.


Elements of business cards

Usually in the design of a business card, form, color and pattern are in accordance with CI manual or letterhead design; size and shape of the size of regular cutting with the wallet; content by the customer to decide. In order to design unconventional, should be more to play with the idea of originality and vitality, so different from the traditional business card design.Although the performance of business card design approach for the industry, demand point of view, or customers vary; but the screen material generally constitute some of these materials is an important element of business card design, known as business card design for the [elements].

1, are the elements of form are:
Illustrations (such as micro-or decorative patterns)
Logo (logo design or text form)
Brand name (product standard fonts, also known as text or trademarks of synthetic text)
Jewelry box, shading (landscaping layout, set off topic)
2, there are elements of the text:
Company Name (including full name of company and business projects)
Slogans (the performance of the full phrase corporate style)
Names (English title, name)
Contact information (in English address, phone, mobile phones, pagers, fax number)
3, other related elements:
Color (hue, value, chroma mix)
Layout (text, graphics overall order)
These are business card design elements, each with a different mission and role. The strength of these materials if their dispersion, acting alone, can not play to full effect; therefore, how these elements to maintain links to play the role of a unified message, that is, the important work of choreography, the work schedule can be said to constitute the elements of visual unity of design; but the feeling of a single * United States, is meaningless arrangement of elements arranged to be able to beautify the layout, and assigns the function of visual order, is the real purpose of scheduling.


Nov 08
0

Plastic Card

By | Business Cards, News | No Comments

Plastic Card is the fastest growing printing and promotional products industry to the U.S.. When we talk about the first thing to come to our conversation is the soul of plastic credit cards, but many other cards on the market. Many people in the United States, such as credit cards, smart cards, plastic gift cards, membership card and plastic cards plastic business card printing all types of businesses many addictions. These cards are in today’s world of high importance. The main reason is the use of plastic cards printed, you can collect information about your potential customer information, so you can target your products or services to specific customer groups.

Various plastic cards

What is used to promote all kinds of plastic cards are as follows:

Membership card which is to provide sustained and loyal customers in a particular discount shopping site. This card is the benefit of any business is to retain the long-term goal is to help clients achieve sales assistance.

Smart cards are the cards the more fashionable these days. If you want to do in a restaurant or hotel of any payment, malls, etc., you can use. It provides security, convenience and reliability.

Gift cards, gift cards have become a boom, especially in the holiday season. Through the use of gift cards, users can obtain information on the quantity of goods and services is also reduced considerably.

Some cards plastic membership card is the same, that they are provided to persons who are members of a particular organization. This member of the group have specific rights and privileges.

Plastic cards for your company to provide a platform of influence, will provide information and links on the left of your customers impressed. plastic card company can customize your business card that meets your requirements and design.

All these maps, a large impact on today’s society has proved its worth. Behind the main reason for the introduction of these cards is to develop a win-win business with customers.