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Barcode cards

Barcodes are often used for membership and loyalty schemes and help organization’s record important data regarding customers.

barcode card

Now on to a little more technical information. Barcodes are made up of parallel lines, the barcode is made up of different numbers and/or letters (this is depicted by the customer but generally is a number, the number can be sequential or provided in an excel file from the customer). Please note that other variations of barcodes (such as barcodes hidden within illustrations) do exist however for loyalty cards and membership cards we have found parallel lines to be the most effective and easy to use hence this is the option we offer.

Barcodes are scanned and read by optical scanners otherwise knows as barcode readers, the lines on the cards contain data which a machine can read. The barcode scanner can be handheld or it can be built into a counter like at a supermarket. A software package will usually be present which enables the scanned information/data to be sent to a computer. If for example the barcode is a number, this can be linked to a customer and bring up customers information when it is scanned or it could be a system where points are added each time it is used. The uses of barcodes are vast - too many to mention right now.

Barcodes can be placed on our plastic cards in any location and any size. Please bear in mind not to make the area for the barcode too small as your scanner may have trouble recognizing a very small barcode. Quite often we have found that a white box around the barcode area helps the scanner to identify it as a barcode. Obviously we produce postal proofs for any plastic cards ordered with a barcode, this enables you to test the barcode before we print your full order. We like to ensure our customers have peace of mind.

There are a number of different barcodes types/standards in use, examples include code39, code128A, EAN2, EAN5, CPC Binary, Telepen & MSI. Some of these barcode types are used for multiple products/organisations others are specific to certain industries or users.

I believe that most barcode scanners can read and scan a variety of standards/barcode types. However as already mentioned we do produce a postal proof (actual finished card) with barcode for testing before we print your full order. If in any doubt please check with the provider of your barcode scanner for the barcode standard you require and any technical information such as optimal size etc.

I hope the information above provides a basic understanding of barcodes and is of a little assistance to you. This blog will be followed by the advantages and disadvantages of barcodes.

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