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The Card-iologist Files

By | Membership Cards | No Comments

So I am on a new “card” case today!

A major office supply retailer has a plastic membership card program that I am preparing a bid for.

I wanted to take a moment to point out some facts about this project that are text book cases of how to do a program like this.

The project is for the production and fulfillment of a custom plastic ID Card. Those seeking a corporate account  can sign up online or in store. When approved they are issued a “purchasing card”.

Assuming we win this plastic card business, we will receive daily or weekly files to personalize a card and welcome letter and mail to the recipient.

The point of all this is… there is power in personalized plastic.  Direct mailers have known the secret power of “personalized” for some time.  More recently plastic cards have become a critical part of many direct mail projects. Combine the two and it can be a serious one-two punch.  Here are the primary points I wanted to make about this program.

  • Card is personalized with card holder name
  • Card carrier indicates personlalized information about the account
  • Card serves as an anchor in the wallet since it has strong branding identity
  • Frequencey of mailings gets cards into the hands of consumer/buyer quickly
  • We offered recycled plastic as alternative add a green slant to the initiative

In today’s technology terms, there might not be a need for a physical plastic card for this service offering.  But the marketing folks who are behind this know the impact that a high value is perceived when a nice “credit card” product bares the openers name.  Even better, in this kit there is a personalized kit that has other personalized information printed on the letter.

I am confident that our expertise could positions us for a good chance win this bid and get the project rolling soon!

If you interested in how to implement you own plastic identification card program or custom membership card program be sure to contact one of our qualified card-iologist at Teraco.

Everything you need to know about Plastic Membership Card Printing

By | Membership Cards | No Comments

Membership organizations depend on members for funds and volunteer support.  When embarking on custom plastic membership card printing and design there are several things to consider.

We all like to feel important and valued as a customer.  The credit card companies make a lot of money on this concept of exclusivity and status.  It means something to be a Gold, Platinum, or Diamond member and any member based program can have their own tiers or levels of participation and member benefits.  The more exclusive, the better.

Also, keep in mind that the card is an important component because it serves as the tangible piece that links the member to the organization and the cause.  As you move forward with developing the perfect custom plastic membership card for your member program, consider these points associated with custom plastic membership card printing…

  • Quality – Inferior cards can send the wrong message.  Chose credit card quality and thickness to capitalize on the value associated with payment cards.  Members need to feel valued and a quality plastic member card will help you achieve that.
  • Personalization – We all like to see our name in lights.  This element adds a personal touch and makes the program come to life.
  • Authentication – Adding a security feature in the membership card printing process; you communicate additional value and exclusivity.  A simple signature panel on a plastic membership card will yield a secure, high-end result.  This can also add to the usability of a membership program as a signed card can be used as credentials for your various events and functions.

All reputable plastic card suppliers will stand behind their products and be able to answer any questions you have about custom plastic card products as well as applicable plastic card programs such as membership cards, gift cards loyalty cards, promotional cards custom key tags and more.

Adding Value To Your Plastic Cards

By | News | No Comments

“I need 10,000 custom membership cards, printed 4 over 1 with each card personalized.  Give me your best price, because that will be the decision criteria”  How many time have we heard this or something very similar?  Seems to be more and more with our current economic condition.

Price will always play a major role in a client’s decision making for a plastic card products orders.  However, for many customers, the cards are just one part of a larger application.  We are finding that our customers need carriers to hold the cards, letters and envelopes for mailing them and tailored storage and distribution services for getting the product where it needs to go in a fast, economical and efficient manner.

Most custom gift plastic cards, loyalty card solutions and custom plastic ID card applications require these and other additional services to complete their objective – get into customers hands for use.   Teraco offers a wide range of additional services and capabilities that can make us a one stop shop for these programs.

  • Complete encoding, embossing, imaging and personalization services
  • Printing capabilities for carriers, envelopes, letters, brochures, inserts, etc.
  • All affixing services and capabilities
  • Mail and letter shop services
  • Inventory management, storage and distribution services
  • Itemized statement billing
  • Activation label production and affixing
  • Customized reporting

There is true value in these services that many card manufactures cannot, or will not, provide.  Also, many companies take these services on themselves without doing a real cost benefit analysis to see how cost effective it is to outsource these functions, not to mention significant gains in turn time and efficiency in most cases.

One of my philosophies has always been bring more value to the table that what the was originally asked for.  The only thing that can happen is it will not be needed.  If you don’t present it, you will never now.   Think beyond the core product to see where and how you might use the item to build loyalty, acquire and retain customers and build brand recognition.

plasticcardonline can help.  As the a premier plastic card supplier, we can meet all of your needs.  Give me a call and let’s see what we can do together!

Meet the QuikCard ID Card Printing Package from Zebra

By | ID Cards | No Comments
This bundled ID card printing solution is geared toward small to mid-level companies. Organizations that need customization for employee access or personalization for customers can benefit from this type of one-stop shopping. Zebra (Eltron) announced this new packaged deal in early March 2009. The system features your choice of a P110i or P120i card printer. The combination also includes design software/templates, and a Logitech USB web cam (with a mini-tripod). A packet of 200 PVC cards and a printer ribbon round out the collection. This makes ordering an all-in-one ID system as easy as asking for the #4 combo meal at a drive through. All the customer has to decide on is whether to select single or dual sided printing and if magnetic stripe encoding should be included.This QuikCard ID Solution is ideal for businesses that need immediate enrollment capabilities without a large up-front investment. The software is compatible with Microsoft Excel and CSV files. This means information can be imported from existing databases to populate card fields. The included webcam negates the need to purchase a separate digital camera for ID photo capture. However, other images can be uploaded into the card template if desired.

Both the P110i and P120i printers offer full color and monochrome printing using dye sublimation and thermal resin ribbon. These simple Load-N-Go cartridges are designed for installation that takes just a few seconds. The iSeries ribbon detection software works to maximize printer performance and also indicates usage status. This feature notifies the operator when cartridges are running low and need to be reordered.

These printers can be used for a wide variety of purposes. Employee and student IDs, membership/loyalty cards, gift cards, and access devices are just a few examples. The unit is small enough to be taken over the road for event management or trade shows as well. With a printing speed of up to 120 full color cards per hour, keeping up with a busy ID enrollment schedule will be no problem.

Another Good Deal

Zebra isn’t the only manufacturer offering a great starter package. The Datacard SP35 or SP55 Plus Bundle is another option. This solution includes a single or dual sided printer, the ID Works Intro software, a 250 print ribbon and 500 PVC cards. These Datacard models are designed to be user friendly. They offer quick change supplies and an operator replaceable printhead. Both the input and output hoppers are on the front of the machine for easy access and space conservation.

This bundle does not include a camera so one must be purchased separately. However, the Datacard does offer edge-to-edge printing, which covers the entire card surface. This delivers a seamless look with no borders. The SP35/55 can also be used for contact and contactless smart card programming (the entry level Zebra printers offer only magnetic stripe encoding). These modules can be factory installed or field upgraded. Such flexibility makes these printers ideal for companies that are likely to transition to more advanced card technologies in the future.

Accessorized Your Plastic Card Printer

By | News | No Comments

There are many plastic card printer suppliers that offer a complete range of supplies and accessories especially designed for your card printer. In the card printer market you can find range of accessories to get the most out of your card printer such as cables, additional card feeder, cleaning kits etc. Here are some of the plastic card supplies and accessories:

– Colored Ribbons – There are a complete variety of colored ribbons to choose from to get the most out of your plastic card printer. It is advised to know the brand of your printer to ensure that you use the appropriate card printer ribbons for your printer. The color printer ribbons are used in dye sublimation printers and high definition printers for a print full color cards which gives a smooth, clear image.

– Monochrome Ribbons- This type of ribbon does not only refer to black and white printer ribbons, they can also print specific color design according to your needs. It used a single color to create a range of shades. This type of card printer ribbon is ideal for a small scale, economical card printing needs.

– Specialty Ribbons – This kind of ribbon is design for unique printer applications. It comes in wide range of types and colors which includes dye sublimation, high definition, thermal transfer, laminate and many more depending on the type of printer you own and on the printing needs of your organization.

– Blank Plastic Card (PVC) – For outstanding printouts on the information written on your card, you should focus in choosing the right blank plastic card manufacturer. There are so many flaws that can occur on printing when you use low quality blank plastic card. You can avoid this printing problem if you choose a well respected and leading manufacturer with high quality of plastic card for your plastic card printing needs.

– Plastic Card Cleaning Kits – This cleaning kit will help your plastic card printer last for longer years. It will also keep the quality of the print by preventing the unit free from fragments that can affect printing results on your card. Having plastic card cleaning kit is the most economical preventive maintenance that you can do to keep your printer in good condition. It can also save you a lot of money and time by increasing the quality of your print and save on replacing some parts of your printer every now and then.

– Plastic Card Printer Cases – it gives protection to your card printer during moves. It is specially designed to keep your printer from bumps during transfer of your printer to one place to another. But it is necessary to find the right case for the specific plastic card printer model because each transport plastic card printer case is designed for every specific plastic card printer type.

Many business persons make money by photo ID

By | ID Cards | No Comments
As with just about anything done in-house, creating photo IDs on location will save money. This article will cover several different pieces of equipment and supplies required. Although a little overwhelming at first, once all the pieces are put together, creating a photo ID is very easy and requires little time. All ID card printers are compatible with PC systems running Windows XP and Vista and many are now compatible with Mac computers running Mac OSX or higher. Linux capable ID card printers are hit and miss.The first thing any business will need to create photo identification badges in-house is a photo ID card printer. There are several models available from manufacturers such as Fargo, Magicard, for more details visit to www.greateducationonline.com Polaroid and Evolis. These printers almost all print edge-to-edge ID cards in full high-resolution color. A few options that can be selected in a printer are the ability to print on both sides, encode smart cards and write to magnetic stripes. Printers also vary by printing speed, hopper capacity and other technical variables.

Almost all ID card printers manufactured today use a process called die sublimation, which uses a printer ribbon with four panels. These panels are yellow, for more details visit to www.greatindustrialguide.com magenta, cyan and black (YMCK). Many include a fifth panel called an overlay, which places a clear panel over the printed card to extend the life of the image and prevent scratches.

Die sublimation printers use a thermal print head to burn the image onto a plastic PVC ID card. If full color printing is out of your businesses budget, single color monochrome ribbons are available for most printers and are a fraction the cost of a full-color ribbon. Although not as common, there are a few inkjet ID printers available, which use high-resolution inkjet technology rather than die sublimation.

In order to layout, design and create a photo ID, you will need to buy some card creation software. Most ID card software, from brands such as Asure ID, EPISuite and Card 5, have an easy-to-use template that makes it easy to type text, paste pictures and create a base template for all your business’s ID cards.

Software is available in several different packages depending on the volume of ID cards to be printed and the size of the business involved. Additional options found in elite software packages, not found in entry-level packages, include advanced photo importing capabilities, database interfacing and batch printing.

Along with the printer, software and ribbons, you will also need to purchase cards. Most ID cards used are known as 30-mil CR-80, which are the same size and thickness of a standard credit card. The “80” in CR-80 is the size of the card. Thirty-mil is the thickness of the card. Although less common, some businesses use a thinner 10-mil thickness for cards.

Businesses that use proximity cards will often use a 10 mil CR-80 card with an adhesive back. Once printed, a backing is removed from the pressure-sensitive card where it is then stuck to the proximity card. Many CR-80 PVC cards are also available with smart chips (integrated circuit card) and magnetic stripes.

Once printed, many ID cards are slot punched in order to be used on a lanyard, badge reel or badge strap clip. Many businesses will also use a badge holder, horizontal or vertical, to hold the ID card where it can then be attached to a lanyard or strap clip. Using lanyards, badge reels or strap clips makes it easy to present and access identity cards.

Maintenance on ID card printers is easy. A wide assortment of cleaning cards and ribbons are available, which help keep the thermal print head clean and running at top efficiency. Many printers will let you know when they need to be cleaned. If an older printer is being used, symptoms of a needed cleaning may include blurred text or irregular colors. Regular maintenance will keep the ID card out of the shop and will allow you to print ID cards on a regular and uninterrupted basis.

Your Plastic Card Printing Tools!

By | News | No Comments
Plastic card is necessary for your school or for a small business you own. If you have been paying another company to print your ID cards, then you probably understand how costly this procedure can be. It’s also demanding to obtain the cards printed precisely based on your desire. It can be an exasperating process if the cards turn out to be inappropriate or with even a small flaw. Although you correct the mistakes free of charge, you should be patient enough to wait to have them reprinted and to be send out.Learning to print your own plastic card is truly an advantage. You can have a great deal of this anxiety and stress out of the printing process. If you print them yourself, you can control over your cards directly, according to your desire styles, their size and more. If you print one and it meet your expectations, you can go instantly to your machine and simply try again.

Printing ID cards with your own card printer is a simple task. It just simply connects your printer to your computer and it will print out the same way like your paper printing machine. Plastic card printer prints your image on plastic instead of printing it on a piece of paper.

If you want to print your own plastic cards, there are certain pieces of tool which are capable of doing the job correctly. Here is some of that useful hardware for your plastic card printing project:

Ribbons

It is the same as your paper printer needs ink ribbons or ink cartridges, and so your card printers as well. Ribbons for your card printers are created uniquely for printing on cards, and help you obtain the job done in a precise manner. In this way, you can have professional quality cards, printed right in your own home or office.

Laminates

Laminating is very essential in protecting your card, especially with ID cards or badges that are used on a regular basis. There are different ways to achieve lamination however one of the simplest is buying laminates which is appropriate for the cards like sleeves and help to protect them and make them lasting.

Cleaning Kits

Proper maintenance is very important to keep your card printer working accurately and help to last for a long time. To achieve the best from your machine, you should purchase cleaning kits that will help to keep it operating at utmost performance.

PVC Cards

You can buy PVC cards for printing on. There are many different designs, colors and qualities to choose from, but you have the liberty to find the perfect ones for your demands. These are just some of the main pieces of card printer hardware you will need for printing your own ideal cards. However, this is not a comprehensive list and there are many other products that can help you reach your desire output in a simpler and easier process. It can also help you add other varieties of fashion and details to your printed cards.

So, grab your own plastic card printing tools for your perfect plastic cards! Do your own thing and style and be more creative and stylish through your own plastic printing equipments.

Go Green with ID Card Printing

By | ID Cards | No Comments
There are a number of ways to keep the environment in mind when you are planning your ID supply and equipment purchases. A little research can turn up interesting details about advances in sustainability throughout this industry. We will start with a look at consumables for use with your existing card printer and finish up with a brief overview of what to look for when you are buying a new machine.The easiest way to make earth friendly upgrades is by changing what type of card stock you purchase. 100% recycled PVC is available in a standard 30 mil thickness and can be used for any application you would normally use virgin PVC for. Purchasing this type of item supports the recycling industry and makes it more affordable for recyclers to continue to provide these products. An even more popular option is eco-friendly corn based material. The particular variety of corn used is not diverted from our food chain and manufacturing requires up to 50% less fossil fuel than standard PVC production. These biodegradable cards offer the same high quality printing surface you are accustomed to, so you don’t have to “settle for less” to reduce your environmental impact.

More Tips: 1. Look for clear badge holders manufactured from recycled PVC and lanyards woven from bamboo fiber or post-consumer PET for your accessories.

2. Organizations like Earth911 can help you find a recycler for your obsolete plastic ID products, so make a point of collecting any badges that are no longer needed so the materials can be sent to a reclamation facility. Remember to cut up any items that have identifying information on them.

3. Laminate or apply a topcoat to all your cards to increase their longevity.

Industry Leaders: When it comes to environmental commitment, there are a couple of companies that stand out from the rest.

Evolis offers the Tattoo Rewrite printers, which allow you to reuse materials over and over again by erasing and reprinting the thermo-sensitive surface of specially designed cards. Their Pebble units incorporate “ribbon saver” technology, which conserves monochrome ribbon by using the minimum length necessary for each print job. This European company complies with strict guidelines regarding the use of hazardous substances in its products (RoHS compliance). They are also up to speed with the related Waste Electrical & Electronic Equipment directive (WEEE) for managing the safe disposal of used electronic devices. Evolis boasts solar energy and rainwater harvesting at its headquarters and daily selective waste sorting in both manufacturing and administrative departments.

Zebra (formerly Eltron) practices full disclosure with its 12 page Corporate Product Material Content Policy. End users will be glad to know that they can check to see the full list of hazardous substances excluded from use in the manufacturing process. Zebra holds suppliers of parts and raw materials to the same exacting standards in an effort to keep their supply chain free of pollutants such as ozone depleting substances and heavy metals. Packaging materials from this company are also marked with appropriate recycling symbols to make it easy for you to keep up the good work by reducing waste at your office. The corporation has its own recycling program in place to accept used Zebra cartridges at its Illinois facility if you are willing to pay the postage.

ID Badges & Cards: Understanding Printing Technology

By | ID Cards | No Comments

ID Badge and Card Printers are easy to use devices, which compare well with consumer printers in their ability to be used straight out of the box. However, as most card printers work quite differently from ink-jet and laser printers, it’s worth understanding a bit about their technology.

Dye Sublimation

Dye sublimation or dye-sub, is the most common technology used.Thermal printing is used to place layers of dye into the ID badge surface. In dye sublimation printing, colors are not laid down as individual dots, as is done in inkjet printers. Dye sublimation makes photos in particular look more realistic.

Inside a dye sublimation printer is a roll of transparent film that resembles sheets of red, blue, yellow, and gray colored cellophane stuck together end to end. Embedded in this film are solid dyes corresponding to the four basic colors used in printing: cyan, magenta, yellow and black. The print head heats up as it passes over the film, causing the dyes to vaporize and permeate the glossy surface of the card before they return to solid form. The vaporized colors permeate the surface of the card, creating a gentle gradation at the edges of each pixel, instead of the conspicuous border between dye and card produced by inkjets. And because the color infuses the card, it is also less vulnerable to fading and distortion over time.

YMCKO

The printer creates the ID badges by placing layers of dye in the following order: Yellow: (Y) Magenta: (M) Cyan: (C) Black: (K) or Resin black Clear: (O) or Overcoat The colored image is a combination of the Y, M, & C layers which also produce a form of black. The K Resin layer allows very sharp defined black text, barcodes etc. to be added. The Overcoat layer acts as a protective film against wear and fading and can also carry a secure image, which cannot be photocopied – e.g. the Magicard Holokote security watermark.

Reverse Transfer With reverse transfer, the printer prints on the reverse of a transparent PVC re-transfer film, which is then laminated onto the ID Cards & Photo Badges. This protects the image from handling damage and produces a brilliant edge-to-edge image. The quality and durability of the finished card is similar to that achieved by an off-set printing process but with the advantage that every card can be different. Because the re-transfer film is laminated onto the face of the card, it is possible to print right to the edge, unlike dye sublimation printers which print almost to the edge leaving a small (less than 0.5mm) white border. Lamination ID badge and card lamination involves putting a clear layer of PVC over the card surface. Lamination is used to protect the card image, particularly where the card is regularly swiped through a magnetic stripe reader, where lamination will allow 10,000’s of swipes before any visible wear of the image occurs. ID card Lamination is either done at the same time as printing (with reverse transfer printers) or separately with a dedicated laminator. For added security, laminate films containing an optical security logo or hologram are available.