A credit card issuer has built an entire ad campaign around the “What’s in your wallet?” question. If you’re the average American (and statistically speaking you probably are) then you probably have about 10-12 plastic cards in your wallet (and not much cash).
I’ll never forget the reality check I had when I was first hired to work in sales for a plastic card manufacturer. I, like most people, had been adrift in life fully un-aware at how inter-linked I was with plastic cards. This eye-opener was a Neo like experience in the Matrix, who after taking the “red pill”, got a whole new perspective on “real life”. Being in the plastic card marketplace made me acutely aware of how completely plastic cards have permeated our lives.
You may not have ever thought of this so just to show you want I am talking about… I am going to bare my soul. Here is a list of the cards in my wallet. I have also included some color commentary about their use just to keep you awake.
Listed in the order that I found them…
1) My Drivers License
The state of Texas has deemed me as an acceptable risk and has licensed me to operate a motor vehicle. For the record my wife disagrees with their decision.
2) A New York State Troopers Fraternal Order of Police Member Card
I am not, nor have I ever been in law enforcement. I have made a contribution to this society. They thanked me with this card and I carry in the hope that I can someday get off the hook when I have managed to prove my wife correct that I should not be operating a moving vehicle.
3) MasterCard
This card belongs to the company I work for but bears my name. It keeps me alive on the road.
4) Visa Check card.
This card is connected to my bank account. In theory it gives me ready access to my money. This theory breaks down routinely, mostly due to the fact that I have four kids and they have the ability to out eat my earning potential.
5) Employee name badge.
This card has the second ugliest photograph on it in my wallet. The first is the aforementioned drivers license. It gets me in the door at work. As long as it keeps working I guess I will too.
7) Express™ $30.00 coupon card.
I have really good intentions of using this when I by my wife a gift. In all likelihood it is expired. Oh well… it’s the thought… right?
8) GameStop™ Membership Card.
Three of my four kids are avid video gamers. Games are almost as important as pre-sweetened cereal in my house and this card gets me a 5% discount on previously played titles! For those of you keeping score that’s marketing speak for “used games”.
9) Sam’s Club Card.
I have this so I can by toilet paper in a convenient 144 pack. Peanut butter also
seems to taste better when spooned from a 50 gallon drum!
10) Best Buy Reward Zone Card.
I am certain that every self respecting 40 something male loves this card as much as I do. I would give up my drivers license if that was the only way I could keep this one!
11) Admirals Club Card
I travel a lot. Those that do not probably do not know what the Admirals Club is. Let’s just say this is the closest I will ever come to being a part of a secret society and this card is my proof of belonging. The admirals club is like a secret door into heaven that the devil didn’t realize you could access from airport terminal hell! This card is awesome!
13) McCalister’s Deli Gift Card.
I did a terrible thing. I bought my parent a gift card for Christmas and earned a free $5.00 “bonus” card. Rather than doing the “good son” thing, I kept it for myself. Now that I think about it, this evil deed might be enough to keep me out of Admirals club heaven. I might go ahead and give this card to my dad!
14) Staples Business Reward Card:
I use this card just enough to keep in the “active file” in my wallet and out of my top desk drawer at work. Ink cartridges are a serious investment so I appreciate the discounts and product offers I get from these guys in exchange for my card carrying loyalty.
15) Hertz #1 Gold Card.
In my travels I have found that the rental car lines are among my least favorite. The number of decisions required regarding waivers and declinations of coverage are very disconcerting on an empty stomach. This card lets me bypass that experience and go straight to a car that already has my contract in it and the keys in the ignition. The little things in life are what make the difference.
16) American Advantage Platinum Card.
This would be my second favorite card after my Best Buy card. My frequent travel has earned me this status and I am typically awarded first-class upgrades as the ego-maniacal holder of this esteemed plastic product.
17) BlueCross Insurance Card.
This card allows my doctor to pay his Mercedes payment and country club dues payment despite the fact that I can get out of his office for a $20.00 co-pay. This is not magic, it is insanity. But there are not enough words in “blog-land” for me to start down the insurance debate rabbit trail.
18) Aetna Dental Insurance Card
I’d rather have my teeth pulled than to have to use this card… enough said.
19) Social Security Card.
This is the only card in my wallet made of paper and yet it is the only card in my wallet intended to last my entire life. I find this not only ironic but it also reeks of government decision making. Chances are this card will be of little use to me by the time I retire.
There you have it. Nineteen cards in one wallet! I guess I am little more than average.
Point of all of this is…there are a huge number of opportunities for using plastic cards to promote your business or organization.
Need more ideas? Open your own wallet and take a look!