Over the past 5 years Plastic Gift Cards have burst into the retail scene. By 2006, 82% of retailers were using the Plastic Gift Cards. Just 3 years earlier only about one-third of retailers offered these cards.
You would be hard pressed now to find a retailer that does not offer them. You can’t put a Happy Meal, a latte or a tank of gas under the Christmas tree but you sure can wrap up a nice plastic gift card! You choose the denomination and the scene on the card.
Gift cards are among the main holiday and special occasion purchases each year. The reason: convenience. They’re easy to purchase and they’re easy to redeem.