A terrific idea for special occasions is to have gift cards for your products or services at the ready. Plastic cards can be custom designed in various denominations, hours, or for different products and services. We are in the thick of tax time and what a great idea to offer tax preparation gift cards for accountants and tax services. When you enter the world of gift cards, be prepared for a new type of advertisement. Plastic cards are durable, will be kept by the recipient and used. You might consider a high volume for one type of service that you want to spotlight, or a high volume in a certain monetary denomination. You can decide what would provide you and your customers maximum benefits.