How Custom Printed Plastic Cards Can Improve Your Business


Plastic cards are all about business.  They are used for identification and access purposes by the government (from the DOT to your local library), healthcare, office, and industrial environments.  Debit and credit cards populate billfolds alongside phone cards and grocery store reward cards.  It is safe to say that anyone making a living in today’s fast paced world uses plastic cards of all types to make their lives more efficient.  You can help your customers out even more by making these an integral part of your own company model.

There are many reasons to choose plastic cards over paper to enhance your business appeal.  Plastic is very durable and with advanced printing technology cards can be turned into colorful works of art.  Even simple business cards can be printed on thin plastic stock since they don’t bend and crumple on their way into a wallet like paper cards do.  Magnetic stripe cards offer a high degree of versatility because they can be programmed to contain virtually any encoded information you choose.

Plastic is designed to last so it makes sense to create cards that can be used multiple times.  Re-loadable gift cards and preferred customer reward cards make sure your company information stays in circulation as long as possible.  Frequent customer programs appear much more professional (and therefore more valuable) when data is loaded onto a plastic card rather than hole-punched on a plain paper one.  Redeemable cards can easily be designed to feature your enticing offer on the front and a redemption code on the back.  You can create these promotional codes to be redeemable online to make it even more cost effective for your customers to choose you over a competitor.

If you have a mailing list of customers, you might print your logo (or your family Christmas portrait) on a card, slap a magnet on the back and send it out.  It will become an indispensable refrigerator accessory your clients will see every day.  At-a-glance calendars can also fit on a wallet sized plastic card with your company information and web address at the top.

You don’t have to settle for boring or cheap designs if you know where to look for help.  Even tiny gradations in blended color can be accurately captured with today’s lithographic printing equipment.  This means complex images such as photographs come out looking fantastic.  If you need bold and simple graphics in a smaller range of bright colors, thermal transfer printing offers some great options for logos and text.

If you don’t have the cash to invest in this printing equipment you can always have a custom job delivered by a professional plastic card printing company.  They can assist you with designing the perfect look for your business.  Make sure you are sending your job to a secure facility if you are having sensitive material like IDs printed.  Health benefits cards in particular may have high risk information on them if an individual’s social security ID is used as the member number.

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